SOCIAL MEDIA MANAGEMENT
Social media management is the process of managing and monitoring a company's or brand's activities on different social media channels. It includes the implementation of strategies to increase user engagement, enhance brand visibility and promote communication with the target audience.
CORPORATE STRATEGY AND MARKETING
Business and marketing strategy is a plan that is developed to achieve a company's objectives in the market. It includes identifying the target market, analyzing the competition, defining the product or service offering, segmenting the market, determining positioning and implementing marketing tactics.